Ok Go - This Too Shall Pass
This Too Shall Pass is an alternative rock song by the 4 piece, Alternative/Indie-rock band OK Go and is the second single from their third studio album Of the Blue Colour of the Sky. The release of the video was unusual as the band released 2 different ones. The first featured a live performance with the University of Notre Dames Marching Band, the second (this version) features a Rube Goldberg machine which was set-up to operate perfectly in time with the song. While the complexity of the second video was popular amongst fans and enabled a boost in live performances it did not help the sales of the album and shortly after the videos release, the band left their record label, EMI, due to difficulties with distribution and marketing and formed their own record label.
The Rube Goldberg machine video premiered on YouTube on March 2, 2010. Within a day of the video's premiere, it was viewed more than 900,000 times. The video achieved 6 million views within six days, which was comparable to the popularity of the of the bands earlier song Here It Goes Again showing the large fan base and audience that the band have.
This song is a fine example of an abstract music video as everything that happens in the video is totally unrelated to the song. The video features a 4 minute, 1 shot sequence that is played to the tune of the song; in one instance, water glasses are used to repeat part of the song's melody in the fashion of a glass harp. As the song and machine operate, the members of the band are seen singing alongside the machine at various points so there is some performance as there are some lip-sync moments.
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